Thursday, May 31, 2012

Field Study

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When I learned that I might not have any of my Field Study fabrics in the studio before market, I just about threw in the towel.  As I looked over my booth contract to see about getting a refund for the space it occurred to me that maybe there was a way to do it without fabric.

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I was able to get my fabrics in a rush, piece by piece, but only receiving the last of them about 6 days before we left.  Lots of last minute sewing by several talented folks stocked the booth with samples.  But the whole design of the booth was created with the thought that all I would have would be one small strike off of each print. 

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So the decoupaged leopard would have been painted.  The feather dress would have only had one feather appliqued. But I threaded my needle as we pulled out of the driveway to begin the hand applique of 8 feathers between Nashville and Kansas City.  Then I started to hand sew quilt bindings.

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The pin wall of numbered "moth species" displaying each print in the collection was designed to suit the small strike off pieces. The pillows lining the needlework wall were a bonus that we didn't count on.

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The little animal eccentricities, sculptures, vases, and stag antlers here and there were gathered on a whole day antiquing adventure with Isabela in Nolensville, Tn. We know how much I suffered through that task.

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Without fabric I would have painted the leopard print floor cloth.  But with fabric, I was able to Steam-a-Seam the fabric to canvas and cut out the shape with a couple days to spare.  I snipped the threads of the final binding stitch on the quilts hanging under that table as we pulled up to the convention center.

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This space would have been occupied most likely by some sort of printed artwork reflecting the collection, but fortunately it was occupied by a healthy dose of Field Study sewn samples.

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The cool thing about my spot on the floorplan this year was that no one was occupying the back side of half of my booth.  So I was able to consider and design the booth to be viewed from the back as well as from the front.  The moths decoupaged on the wall were cut from the fabric and not printed paper as originally planned for.

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I love this process.  Putting it all together.  Everything from searching for a life size panther for two months to appropriating just the right furniture from my house to tell the story of my design work is an entertaining privilege.  The whole family was entirely entertained by me running around like a headless chicken, and no one ever seemed to doubt that it would all come together- despite me crying over it (just a little on a few hard days).  I was the only doubter.  A lot to be said and felt over just a trade show, I know.  But it has become an integral part of my creative process.  It's my big picture. Jeff called it my music video (which is funny coming from someone who karaoked Seal at a club while we were in KC).

So that's the big picture.  Up next, some little pictures and fussy details.
xoxoAM

80 comments:

  1. I love your booth and the fabric looks amazing. I was stressed out just reading your post. I'm glad you ended up getting some fabric in time but really, I think the whole "less is more" thing worked very well for your booth.

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  2. amazing. I love all the ideas, we can come up with, at the last minute, just in case. It all turned out beautiful. I look forward to more details.

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  3. Looks like you definitely know how to make lemonade! It's beautiful.

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  4. Wow! What a whirlwind of process complete with nail biting, sleepless nights and last minute tasks. You're a miracle worker! I love hearing about the "almost" booth. Glad you got those fabrics in time, though. They're smashing.

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  5. Absolutely gorgeous, of course ;)
    You're THE best!!!!!!!!!!!!!! Can't wait for Needleworks Nashville!

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  6. It's always amazing how everything scrambles together, isn't it? Love the way the booth turned out and just squealed (yes, in the office, in my cubicle where most of my surrounding co-workers heard me...) seeing glimpses of this new collection!

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  7. Gorgeous. Simply gorgeous… xo

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  8. Looks fantastic! Thanks for sharing your photos & story! Love the butterflies displaying all the different patterns - a fun, yet easy to understand idea! :)

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  9. Loved hearing all about the process of this wonderful space!

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  10. OH Anna! You've done it again! So unique and I can totally hear and feel what this collection is about. I love that your family has so much faith in your abilities that they laugh at your panic. Hope you have gotten some rest. Kuddos! And the feather quilt and applique....my favorite ever!

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  11. what a fantastic booth! I am drooling over the feather dress!

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  12. It is so crazy to me that there was such a back order on your fabric. If it can happen to you then it can happen to anyone! You are Anna Maria Freaking Horner!

    But you thought "outside your box" to make your box more precious.

    Oh you always have such a tale to tell of your Market adventures!

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  13. Anna Maria Horner. Your booth looks amazing! I cannot believe all you and your helpers were able to accomplish in a such a short amount of time. Truly, its incredible! I'm dying to get my hands on Field Study. I want to know when it will be out! (along with those two new needlepoint pillows). But I'm sure it will be revealed soon enough!

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  14. Very cool, thanks for sharing. I can see how this mini interior design project would be such fun. But what a crazy headache. You did a great job! I'll be looking for the fabrics at my local shops.

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  15. I totally understand your mania surrounding your booth design. :) but it came out GREAT!! I love your sense of style and look forward to seeing the entire new line.

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  16. Its absolutely stunning, I think this is my fav of all your quilt show booths, even though I loved all of then, this one is amazing
    Karen x

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  17. Oh wow, this is so beautiful! It looks like an Anthropologie store...but better! I love every detail and I want to incorporate some of it into my daughter's bedroom decorations...oh and I also think I need the entire field study line. That feather dress is gorgeous!!!

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  18. I cannot believe what I am reading here. May I just say then, in an effort to ease your frustration- your booth was my favorite this year at Market. The decoupaged panther- OBSESSED with him. The closet with the sewn samples- you get to see each piece and touch the fabric. The little butterflies showcasing each print was great because I could dissect each print and mentally plan them into quilts, etc. I was shocked to read that this was all on the fly!! You make it look so effortless. The booth was great, Anna.

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  19. Gobsmacked, that's me.
    Funny word I picked up from blogging friends in far away places... I think this is the ideal post for me to express myself with that word!
    You pulled off something marvelous, on so many levels! Congratulations.

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  20. Way to turn liabilities into assets! I'm so impressed (I was before, but now even more). I often think that those creative challenges that threaten to derail whatever project you are working on are, in the end, what make it most exceptional (once they are overcome, of course). Kudos on a cool, cool booth!!!! :)

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  21. i'm so bummed that i missed seeing you both while you were in my town -- and karaokeing, too!!! did you go to the westport flea market saturday night? that's often a very entertaining scene. ;)

    i'm glad that market came together so beautifully for you; i so wish i could have seen your booth in person!

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  22. I looks amazing!i can't wait to get my hands on some of this fabric. Also I love the feather quilt, and the cut out moths are perfection. :) amazing job!

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  23. Could I ask where you got your templates(?) from for your moths. I have a project coming up where i need to make some appliqué moths/butterflies and i really like the shape of yours!

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  25. The booth looks amazing! I'm so excited for the new fabrics. Maybe buying new AMH fabric will push me into actually cutting into my Loulouthi stash.

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  26. so pretty! will you be making patterns for the feather dress?? i want to make it. would be so cute out here in wyoming.

    lovelettertothetetons.blogspot.com

    mk

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  28. Phew! Looks amazing from here!! I think every one of us would have cried in the same situation. Can I just squeal a little bit for those animal prints?!?!? Eeeeeek!! GENIUS!

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  29. I would love to see lots more of your sewn garments. They look very cool all hanging there.

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  30. Congratulations, Anna! A clear success. I can't wait to get a better, bigger look at these fabrics.

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  31. You've done it again - this booth is just as amazing as your previous ones! I adore the moths, and the stack of logs under your rack of samples. Everything is so creative and beautiful - can't wait to get my hands on some of this gorgeous fabric. :)

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  32. i love it! if you ever need a set up assistant feel free to call on me. yep, a random blog reader offering her help!

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  33. I can't wait to see the fabrics!

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  34. Feom all of the
    Ictures that Ihave seen feom quilt market yours was dwfinitely my favorite. You are ridiculously inspiring!

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  35. You.are.amazing. Your attitude, your beautiful designs, all amazing. The love that you show for your family and your work is so inspiring. <3

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  36. Your dedication to doing your work well and seeing your vision through are so inspiring! I'm so glad it all worked out for you - it looks gorgeous!

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  37. Its stunning! As usual I can not wait for the fabric and the kits and the patterns. i am even learning to do needlepoint because I love the pillows so much!

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  38. Anonymous7:45 PM

    I cannot W.A.I.T. to get my hands on this collection!!! Your booth is stunning, like a natural science museum but with jewel tones! Please tell me you're planning on offering the moth silhouette templates to us? I just have to have a wall full of them. ooooh, or a ceiling...staircase...pillows... eeek! Love.

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  39. love, love, LOVE the feather quilt!

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  40. I do so admire the amazing and beautiful booth that you created under such stress and I love the new fabric line!! I'm looking forward to some little pictures and fussy details!! Thank you, Anna!!

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  41. As always, it is so magical! Great job. I adore the butterflies on the wall, the twigs on the ground... everything! Enchanting!

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  42. WOW! I just look at this and think that I wouldn't have a clue how to pull it all together like you do. Amazing! The new line is pretty amazing too. Good job!

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  43. You amaze and inspire me Anna Maria! Love your booth. So pleased that you were able to pull it all together x

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  44. Those feathers! I love them. The booth looks amazing ;)

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  45. Fantastic work AM!
    I simply LOVE the feathers!

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  46. It's amazing what you accomplished again! You're my favorite fabric designer, since I stumbled upon your bog and discovered the fabric I've loved it all.
    Everything you touch seems to light up, the needlework etc. And I love to read your blog.
    When do you come to Europe for a workshop?

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  47. Absolutely incredible! I cannot tell you how inspirational you are. This booth is so beautiful, and so creative. Thanks for the consistently great ideas! Cannot wait to buy the fabrics!!! xo

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  48. As always, it was great getting to chat with you, Anna Maria! I'm always so inspired by you and your designs.
    xox! Achaia

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  49. Anonymous2:41 PM

    I LOVE the booth and all the fabrics!! Hope there will be a pattern for that feather quilt!!
    Jen :)

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  50. Anonymous3:00 PM

    please, please make a pattern for that dress!

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  51. The stand is amazing! I love it, love it aaaaaaall!! :)

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  52. Anonymous4:40 PM

    looks beautiful.......very creative!!!

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  53. Annie C11:42 PM

    Shouldn'ta told us -- we wouldn't have known (but the tale was fun to hear!) The booth looks like you totally planned it out from the start! My favs are the moth cutouts and the coordinating animal prints. Amazing!

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  54. Wow! It looks beautiful, I wouldn't have known that there had been all those trials and tribulations beforehand.

    I'm sure it makes it all worthwhile seeing it all come together in the end and have all these lovely comments from people. I don't envy you the fear beforehand though!

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  56. Wow - what an inspired, inspiring, creative and captivating booth. I think it is fantastic. I love all the shelves filled with incredible ideas. I really, really do not know how you do it but I am constantly amazed at the energy and creativity you apply to everything you do. Hope you are now just relaxing and all of your family is waiting on you hand on foot :)

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  57. Wow. I love it! This is so beautiful.

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  58. Gorgeous!!! I want one of everything!

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  59. You are UNREAL! Absolutely amazing! The space is so inspired, fresh, unique and just really wonderful! I want to move in :) Way to go, I can imagine it was quite stressful!!!

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  60. Looks great, It's amazing what we can come up with when our ideals are changed or challenged. Brings out a whole new creativity! Very cool.

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  61. Your booth was amazing! Nothing like working under pressure, huh? ;) Hopefully Houston in the fall will be smooth sailing.

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  62. Oh my gosh it was so great seeing you. I am sad that it was just for a short minute when I ran by on my way to a meeting. I never really got back out of the booth again the rest of the market. See you in Houston I hope! xo

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  63. It all looks absolutely wonderful. I'm especially loving the moths on the wall and the feather applique dress. Just beautiful!

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  64. I would have never known that you threw most of your display together in the last minutes leading up to the convention! It looked fabulous. Wish I could have seen it in person this year, but I guess there's always next year and the next line! Thanks for sharing!

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  65. It's a nice post, each and everything looks pretty.

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  66. Anonymous10:41 AM

    I think you can call this show the 'cherry on top'... LOVE the museum gift shop feel to it... I think you've outdone yourself again, and wowed us like never before. Your talents make us very happy about all the fabric we hope to order soon.

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  67. What a gorgeous booth! LOVED seeing your photos! Everything is really inspiring! Looking forward to the new fabrics hitting the shelves, real soon! :)
    Laurie

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  68. Love your booth. I love Nolensville too!!!

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  69. It's gorgeous. I hope that light turquoise shift dress in the corner is a pattern coming soon.

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  70. Heather8:21 AM

    Simply lovely. Well-played! Congratulations.

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  71. beautiful. I'm absolutely in love!

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  72. Very nice, thanks for sharing.

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  73. Carrie Mc W8:18 AM

    Looks great! Amazing what a little adversity will inspire! Had you not told the story, I would have guessed it was your plan all along :)

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  74. The booth looks absolutely beautiful - not a hint of the stress that it took to create it. Wish I could have seen it in real life, but your photos have given me a virtual treat :)

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